In this infographic we share 10 influencer marketing trends taking charge in 2020.

Here’s a quick summary:

  • Rise of micro influencers
  • More focus on performance marketing
  • Influencers as an ‘always-on’ strategy
  • From amplifiers to communicators
  • Long-term relationships with influencers
  • B2b micro influencers exerting more power
  • Rise of the employee influencer
  • Increased usage of TtikTok
  • Peer-to-peer influence
  • ‘Influence groups’ instead of influencers

Check out the infographic for more detail.

Content Source – Forbes